The automotive industry can be a judgemental place.
If you are a man you are expected to know about cars.
If you ask a simple question you can feel like a fool.
How do you know what you need to know?
Who can you ask for simple advice without any judgement?
Picture
Women in the world of cars seem to come in just a few flavours.
The bikini clad car wash grid girl models.
The pretty in pink cartoon characters and fluffy stuffed toys girls.
The girls who are just as good as men and dress like men and race against the boys.
The niche girls who don the attire of rockabilly or pinups.

Who are the role models for women who want
to be fully self expressed as individuals?
Who do mature, feminine, educated, professional, independent
women look to for stylish advice?
In the culinary world television has seen 3 breeds of celebrity chef.

  1. We had Gordon Ramsay yelling and screaming and acting like a galah.
  2. We had a long line of bland personalities perfecting souffles.
  3. The along came Nigella Lawson.  Nigella showed us how to make avocado on toast with simple passion.
In the car world television has seen 2 breeds of celebrity automotive journalist.

  1. We had Jeremy Clarkson yelling and screaming and acting like a galah.
  2. We had a long line of bland personalities perfecting how to test drive a super car.
  3. Then along came Lara Wilde.  She will show you the avocado on toast of car advice with simple passion.
As a driver who gets behind the wheel every day I don't want to know how to rebuild an engine. I want to know how to care for my car so the engine doesn't need to be rebuilt.

I am a woman who loves cars. 
I protect my financial investments.
I maintain my cars so they're safe.
I express myself through my cars.
I feel confident that my cars can take me on adventures and bring me home again.
I know how to take care of my cars.
I love my cars.



If you have a question please drop me a line or follow me on social media for regular advice and tales of my adventures from the road.